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BOSTON MUSIC CONFERENCE 2009

THURSDAY, SEPTEMBER 24, 2009

Location: Mojitos Lounge, 48 Winter Street, Boston

11:00 am	Doors Open
11:00 am to 12:00 pm	Check-In and Networking
12:00 pm to 1:00 pm	Workshop #1 – "Essential Songwriting Techniques" Jack Perricone, Chair of the Songwriting department at Berklee College of Music, will share ideas, techniques and approaches to songwriting that will either get you started writing or help you finish your song. Part of the presentation will focus on what is needed to be a successful songwriter in today's music business environment.
1:00 pm to 1:30 pm	Networking
1:30 pm to 2:30 pm	Workshop #2 – Verve Life presents "Connecting Bands & Brands" In the ever changing landscape of today's music business, brands have become a vital promotional outlet for artists and bands at all levels. Branded entertainment programs allow brands to build consumer loyalty by connecting with their target audience on an emotional level – and at the same time provide significant exposure and revenue opportunities for bands. As a leader in the burgeoning digital entertainment marketing space and a trusted partner to brands, agencies, artists and labels, VerveLife specializes in creating music-centric promotional experiences that drive big results. In this workshop we'll explore the band/brand relationship and discuss opportunities that exist for artists ranging from superstars to the undiscovered.
2:30 pm to 3:00 pm	Networking
3:00 pm to 4:00 pm	Workshop #3 Izotope presents "Audio Engineering for All Artists" Learn the basics of recording your own music including a quick survey of the tracking, mixing, and mastering processes. Perfect for those looking to get started recording at home or looking to understand better what happens at the studio. Noted audio guru Dave Moulton will present elements of the technical and creative process of recording music and will be available for questions at the end of the talk.
4:00 pm to 4:30 pm	Networking
4:30 to 6:00 pm	Workshop #4 BMI presents "The Latin Music Business, Truth and Lies" Porfirio Pina from BMI will provide an in depth conversation on the truths and lies of how to make it the Latin Music business from creation of a song to becoming a super star.

Part 2 of Day 1: Showcase Performances

Location: Pearl (Roxy Complex), 279 Tremont Street, Boston, MA 02116

6:00 pm to 6:30 pm	Check-In
6:30 pm to 10:30 pm	Talent Showcase (Winners will be announced on Friday, September 25th on the Main Stage.)
11:00 pm	Doors Close
11:00 pm to 2:00 am	Afterparty at Mojitos

FRIDAY, SEPTEMBER 25, 2009

Location: Roxy Tremont Ballroom, 279 Tremont Street, Boston

10:30 am	Doors Open
10:30 am to 11:00 am	Check-In Followed by Networking
11:00 am to 11:15 am	Keynote Speech by Don Gorder
11:15 am to 11:25 am	BMC welcomes Comedian Tom Morello
11:25 am to 12:00 pm	How to Get Your Music into Rock Band by Harmonix, an MTV Networks Company The great minds at Harmonix and MTV Games presents: Rock Band Network. The Rock Band Network allows any artist to turn their original music into gameplay files, then upload and price these tracks for users to download from the game's music store. A representative from Harmonix, the creators of Rock Band Network who will explain how the process works and how you can join this online community and create a new source of revenue.
12:00 to 1:00 pm	Panel #1 Music & Marketing-Brands, Bands & Fans In the competitive and digitally driven world of music today, artists are able to generate publicity, gigs, retail sales, and airplay/video play with or without major label support. How can you use technology to promote your music and gain national attention? How do you know if your music is commercially viable? What marketing opportunities are out there? How can a band connect with a brand?
1:00 to 1:45 pm	Networking & Mentoring Sessions
1:45 to 2:45 pm	Panel #2 Latin Label Panel - Breaking Into the Latin Market, Crossover Collaborations and International Deals The Latin market is the largest minority market as well as the fastest growing market in the U.S. Whether you are a Latin artist or general market artist you don't want to miss out on the opportunity this creates. But in order to break into the Latin market, you need to understand it and learn the rules for success. How were the recent lucrative crossover collaborations such as Wisin y Yandel with Akon and Aventura put together? What are some of the opportunities and challenges surrounding international deals?
2:45 to 3:30 pm	Networking & Mentoring Sessions
3:30 to 4:30 pm	Panel # 3 The Music Industry 2.0 – The Digital Age In this panel, we will look at digital distribution platforms and digital trends. Industry thought leaders will discuss how digital industries provide new channels of revenue. Some of the digital distribution platforms to be covered include video games, pod casts, websites and ring tones. Digital trends include internet radio, social networks and mobile music product offerings.
4:30 pm to 5:15 pm	Networking & Showcase Performances
5:15 pm to 6:15 pm	Panel #4 The Search for Stardom – Deals & Distribution What are the major labels looking for in an artist? How can an artist get their attention? We all know the days of huge advances and big budgets are over, but what has replaced that model? What are the deals that are being offered these days? How can an independent label get distribution with a major label?
6:15 pm to 6:25 pm	Showcase Winners Announced
6:25 pm to 7:00 pm	Closing Showcase Performances
7:00 pm	Doors Close