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"Essential Songwriting Techniques"
Presented by Berklee College of Music’s Jack Perricone
Jack Perricone, Chair of the Songwriting department at Berklee College of Music, will share ideas; techniques and approaches to songwriting that will either get you started writing or help you finish your song. Part of the presentation will focus on what is needed to be a successful songwriter in today's music business environment.
"Connecting Bands & Brands"
Presented by Verve Life & Barry O’Connell
In the ever-changing landscape of today's music business, brands have become a vital promotional outlet for artists and bands at all levels. Branded entertainments programs allow brands to build consumer loyalty by connecting with their target audience on an emotional level – and at the same time provide significant exposure and revenue opportunities for bands. As a leader in the burgeoning digital entertainment marketing space and a trusted partner to brands, agencies, artists and labels, Verve Life specializes in creating music-centric promotional experiences that drive big results. In this workshop we'll explore the band/brand relationship and discuss opportunities that exist for artists ranging from superstars to the undiscovered.
"Audio Engineering for All Artists"
Presented by Izotope and David Moulton
Learn the basics of recording your own music including a quick survey of the tracking, mixing, and mastering processes. Perfect for those looking to get started recording at home or looking to understand better what happens at the studio. Noted audio guru Dave Moulton will present elements of the technical and creative process of recording music and will be available for questions at the end of the talk.
"The Latin Music Business, Truth and Lies"
Presented by BMI & Porfirio Pina
Porfirio Pina from BMI will provide an in depth conversation on the truths and lies of how to make it the Latin Music business from creation of a song to becoming a super star.
Keynote speaker
Don Gorder, Chair of Music Business/Management, Berklee College of Music
Search for Stardom –Deals & Distribution
What are the major labels looking for in an artist? How can an artist get their attention? We all know the days of huge advances and big budgets are over, but what has replaced that model? What are the deals that are being offered these days? How can an independent label get distribution with a major label?
The Music Industry 2.0—The Digital Age
In this panel, we will look at digital distribution platforms and digital trends. Industry thought leaders will discuss how digital industries provide new channels of revenue. Some of the digital distribution platforms to be covered include video games, pod casts, websites and ring tones. Digital trends include internet radio, social networks and mobile music product offerings.
Moderator: Mark Ethier CEO/Founder-iZotope
Latin Labels—Breaking into the Market, Crossover Collaborations and International Deals
The Latin market is the largest minority market as well as the fastest growing market in the U.S. Whether you are a Latin artist or general market artist you don’t want to miss out on the opportunity this creates. But in order to break into the Latin market, you need to understand it and learn the rules for success. How were the recent lucrative crossover collaborations such as Wisin y Yandel with Akon and Aventura put together? What are some of the opportunities and challenges surrounding international deals?
Moderator: David Morales, Deputy Chief of Staff for the Office of Governor Deval Patrick
Marketing & Music—Brands, Bands & Fans
In the competitive and digitally driven world of music today, artists are able to generate publicity, gigs, retail sales, and airplay/video play with or without major label support. How can you use technology to promote your music and gain national attention? How do you know if your music is commercially viable? What marketing opportunities are out there? How can a band connect with a brand.
Moderator: Tim Estiloz, 2 Time Emmy Award Winner Entertainment Reporter—Comcast
Showcase 2009
In 2009 the Boston Music Conference partnered with Sonicbids and expanded the showcase offering to include over 25 performances. The artist represented all backgrounds and genres and competed in front of three judges; Eric Gast, Angel Martinez and Aldo Gonzalez. The winner of the 2009 Showcase was 13 yards to Victory. Second place went to Erin Daneele.
Mentorships 2009
In 2009 a mentorship component was incorporated into the conference to provide expert advice for attendees by some of the region’s top music industry professionals. Each mentor gave a personal 30-minute session, addressing the specific needs of conference registrants. Given the rave reviews and positive feedback from everyone who took part in the mentorship sessions, we will continue this segment in 2010.
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